10 Steps to Short Selling Mastery

When a stock splits and no one is around to hear it, does it make a sound? But seriously — when a stock splits, what actually happens? And perhaps more importantly, what does it mean for you as a trader?

Stock splitting isn’t very common, but when it does occur, it can be an indication of opportunities for investors, whether they’re short-selling penny stocks or taking a longer position.

Today, we will go through a foundational but deep lesson on short selling. It’s an extremely lucrative tool in pennystocking… but only for those that know how to do it and know how to do it right.

1. Basics of short selling.

What is short selling, anyway? Investopedia describes a short sale as “the sale of a security that isn’t owned by the seller, but that is promised to be delivered.” The short seller borrows the shares—mostly from the broker—to place the trade. It might sound confusing now, but don’t worry, in just a minute, it will seem less so.

Source: – Wikipedia

2. Why should you short sell?

Markets either go up, down or remain in a range. Short selling is an opportunity to profit from a falling market. In a bear market, short sellers can earn huge profits through this method. So, what is the risk?

Though all trading is a risky business, purchasing stocks of a company limits the risk to 100% of the money paid to purchase the stock. Your investment can go to zero, as many stocks have, but your profit potential is unlimited, if you have chosen to buy the right stock at the right moment.

Unlike traditional buying and selling, in short selling, your profit potential is limited and unfortunately, your risk, in theory, is unlimited— so you really should understand what you’re doing before employing this method.

(hence why my rule #1 about cutting losses quickly is SO important!)

3. Open a margin account with the broker.

In order to trade on the short side of the market, you will have to open a margin account, not a cash or IRA account.

Margin is different from leverage, though, as I never recommend going “all in,” let alone borrowing money from your broker and using leverage.

(Be sure to know your terminology; I see too many people lose money due to confusion these days.)

When you utilize margin, your broker will charge you fees for lending the shares that you want to sell short. The shares for lending will be made available through the broker or, at times, the broker loans it from a custody bank or a fund management company.

Depending on the demand of shares, the free float of the stock and the market condition, these firms may demand a fee of anywhere between a fraction of a percent to a high double-digit percentage of the total value of the shares. This fee will have to be borne by the short seller, although since I only hold my shorts for a few hours or days, the fees are negligible. But, that’s not all—there are other liabilities that you should be aware of.

4. You can’t use the money that you earn from the short selling of shares right away.

Though the money will be “deposited” in your account, you will not be able to use it until your liability to return the borrowed shares is complied with, usually a few days later.

5. The broker might demand excess margin.

The broker might ask you to deposit additional money or collateral stocks, depending on the market conditions, especially if the volatility is high and they’re scared you could lose more money than you have in your account.

This is not all.  There are a few more things to understand about risk…I want to scare you before I show you the rewards!

6. Risk of margin call.

A margin call is initiated when the broker finds that the short position is going against you, i.e., the price of the stock has risen from the level where you sold it and/or they can no longer lend you the shares.

The broker will require you to cough up the difference between the price at which you sold short and the current price of the stock, as collateral in your account. That is to ensure that you have enough money in your account to be able to purchase the shares back at the current rate, if required.

If you are unable to arrange the money or collateral via other securities, minus the haircut, the broker usually asks you to cover the position. If you fail to do it, they will do it for you at whatever price is prevailing in the market. Hence, the rule, ‘Never put good money behind bad money.’ It’s always better to close out the position when it goes against you, instead of pouring money on margin calls. You can put your short back on at a later date, if required.

7. “Called out” or “Buy in.”

In the event that there is a huge short interest in a stock or if a large player wants to sell their investment position, the broker might be unable to arrange to lend you stocks. Under such circumstances, the broker might ask you to close the position at the current price. If you don’t close the position, the broker will do it for you at the prevailing price and return the shares to the owner. Hence, just by selling short, one cannot be certain that the trade can be carried indefinitely, even if adequate funds are maintained in the account.

8. Liability to fulfill corporate actions.

Keep informed on whether the company whose shares you have sold short announces a dividend. The date when the company identifies the shareholders for paying a dividend is known as the record date. Two days before the record date, is the “ex-dividend date.” Hence, if you are holding shorts on the ex-dividend date, you will be liable to pay money to the broker, who will then deposit it in the share owner’s account.

9. Rules to sell short and higher taxation charges.

If a security falls 10% over the previous day’s close, it cannot be sold short. This is to avoid speculators piling on the stock and forcing its prices down.  On top of that, short sellers are taxed at higher rates of short-term capital gains tax, irrespective of the duration of the short position.

10. Why sell short, if there are so many hassles and risks?

Though the stock markets go up more than they fall, bear markets can be gut-wrenching. Fear of losing can lead to many wrong decisions during a bear market. With knowledge of short selling, you can either hedge your portfolio, use a long-short strategy or use short selling to profit from a falling market.

Though, in theory, the profit potential is limited, the loss potential is unlimited, expert short sellers protect their positions with suitable stop losses and mental stop losses, unless you’re willing to watch your stock minute by minute, 24/7 which is not only time consuming, but also gut-wrenching.

I’ve held short for days or even weeks, only to be bought in by my broker days or even hours before the big expected drop! Successful short sellers plan the money they are willing to risk while entering the shorts and diligently follow it.

In tomorrow’s issue, we will use this foundational lesson short selling as a tool to better leverage another facet of market action. Using short selling, you’ll have another bullet in the chamber to exploit it for even greater gains.

We’ll talk tomorrow.


Tim Sykes
Editor, Penny Stock Millionaires

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