good habits

2 Habits That Have Generated $50 Billion

Dear Reader,

Today I wanted to share with you part of a conversation I had with my mentor, Dan Peña.

Dan is an American born businessman, entrepreneur, mentor and creator of QLA, the Quantum Leap Advantage methodology responsible for the creation of over $50 Billion of wealth since 1993.

Born in the Barrio of East LA he now lives in a storied, 15th century castle in Scotland, and for the past twenty five years has been teaching his mentees and devotees, a style of achieving high performance, and super-success, in business and all aspects of their lives.

He was recently featured in the London Real Original Documentary film “The 50 Billion Dollar Man” which tells the story of our “complicated” relationship over the past four years.

Our full conversation on London Real have been watched over 7 million times, so if what you read today peaks your interest go and check out the full interview at London Real!

Obviously, Dan is an incredibly successful man and something that is hugely important to success is cultivating and maintaining good habits. I wanted to take the time to share with you the Billion Dollar Habits Dan follows in the hope that you are able to take some of what Dan does and integrate that into your own lives.

A Successful Routine

Dan has been following the same routine for 50 years. It’s been so long that he claims he doesn’t even have to think about it anymore; it’s the same as brushing his teeth or taking a shower every morning.

Dan faces every obstacle in his life with a “just go do it” attitude. Even on bad days when he is feeling “wimpish” he tells himself to get up and accomplish something.

Good habits come out of years of practice, and Dan recognizes that. He told me that if he hadn’t developed his habits 30 years ago, he wouldn’t be operating on the same level that is still is now in his 70s.

Dan has been incredibly successful; and because of that, he hasn’t needed to work for financial reasons since he was in his 30s. Because of this, a lot of people tend to ask him ;

“How do you get up in the morning?”

What motivates you to get up and accomplish your tasks?”

He continues to set goals for himself and goes after those goals with the same determination he has had his whole life. Working out is very important to Dan, so one of his recent goals was to go to the gym twice a day!

For Dan, setting and following through on his goals is second nature. The real challenge comes with finding like minded people who have good habits to surround yourself with. Dan states, “On average you spend the most time with growing up with five people. Usually that’s your parents or siblings and you tend to pick up a lot of your habits from the family who raises you.” However, Dan asserts that if you, “show me your friends now, and I’ll show you your future.”

People overall need to be more proactive about seeking out positive influences to surround themselves with. It’s not enough to have good habits yourself, you have to actively maintain a group of friends who also have the good habits you strive for in yourself. Start looking at the people around you and ask yourself, “who are you inspired by?” “who do you want to be more like?” Then go out and engage those people.

Dan’s Two Most Important Habits

  1. No Tacit Approval

Dan never gives tacit approval. Tacit approval is when someone is saying something to you that you disagree with but you either stay silent or just give a neutral verbal or physical response. Thus, the other person is getting the signal that you either agree or don’t disagree enough to speak up.

This is something Dan absolutely does not condone. Dan goes out of his way to make sure, “if I hear bullshit, I tell them it’s bullshit.” Again this goes back to keeping you around the right kind of people and affirms where you stand personally.

This is especially important if you yourself happen to be in a position of power. If you run your own company or are in charge of others, people will look to you to see how you respond to challenges. Be firm in your convictions and beliefs and you will gain respect from others.

  1. The Sundown Rule

Dan adopted the founder of Walmart, Sam Walton’s, Sundown Rule which states that before you leave the office every day, everything on your desk from messages, calls, and emails all need to be answered.

Even if you aren’t able to complete a full response, you at least let the sender know that you received their message and you would get back to them ASAP. Dan does this every day! Even if that means he us up till 1am or 2am responding to messages.

This is such an important part of being a good communication, and people truly notice the extra effort that goes into this. Dan often gets feedback along the lines of “wow I can’t believe how quickly you got back to me.” This is just another way to show respect to other people’s time and in turn gain respect from others.

The common thread through all this is overcommunication. It’s never a bad thing to be overly clear with the people around you. This also means you need to be clear with yourself about your convictions. Take time to do some self searching and before you answer to others, know for yourself what you believe.

I hope Dan’s advice was helpful for you all and I challenge you to integrate his good habits into your own life. Surround yourself with positive influences. Push yourself to complete your goals. Be clear about your beliefs and always be a good communicator.


Brian Rose

Brian Rose
Editor, Brian Rose Uncensored

You May Also Be Interested In:

Will There Be Vaccine Passports?

A vaccine passport is a document proving you have been vaccinated against Covid-19. There may also be versions that will be able to show proof of a negative test. There are versions of the passport being worked on by airlines, industry groups, nonprofits and technology companies. The passport will likely not be a physical object, but rather, something digital you can pull up on a phone through an app or a digital wallet. But what will this mean for our future?

Brian Rose

Brian Rose is an MIT graduate, with a degree in engineering. Upon finishing school, he immediately began working on Wall Street. An advanced technical trader, Brian was trading a book of $100 million at the age of 22. He spent years on Wall Street, working in New York, Chicago and London. He made millions, but...

View More By Brian Rose