Trade Alert: Good Branding Won’t Save This Overvalued Blue Chip

Consumers develop brand loyalty through the years for products beloved as mainstays in American life. However, good branding won’t save stocks from being overvalued when growth slows and economic conditions change in major markets. Jim and Scott identify one blue chip company with great brands that has become vulnerable to a downturn as deflation and a strong dollar puts pressure on its stock.

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Jim Rickards

James G. Rickards is the editor of Strategic Intelligence, Project Prophesy, and Crash Speculator. He is an American lawyer, economist, and investment banker with 40 years of experience working in capital markets on Wall Street. He was the principal negotiator of the rescue of Long-Term Capital Management L.P. (LTCM) by the U.S...

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