People Don’t Start Their Own Businesses Because of This…

Dear Reader,

Imagine This Scenario:

You’re hanging out with your friends or family, just shooting the breeze.

How many minutes of conversation do you think you’ll have before someone mentions hating their job?

Five? Ten? If you’re lucky, twenty?

It seems like most of the population hates their job nowadays. 85% of people will flat out say they do, according to polling data.

Do You Hate Your Job?

So why don’t more people go out on their own and start their own business?

Next time you come across someone who says, “I hate my job,” ask them why don’t they start their own business. They’ll probably have what they think is a very good reason…

Things like “I just don’t have the money to get started.”

(That’s bogus, though. Thousands of successful businesses started on shoestring budgets.)

Or it’s “My family won’t support my ideas.”

(Oh, and you consult your family on every decision you make? If they’re not bankrolling your life, why do they get to decide your career path?)

While those are common, they’re not the number one reason…

The number one reason most people won’t ever start their own business?

It’s because they don’t want the stress.

Yes, it’s because they perceive business ownership as too stressful to be worth it.

This seems a little fishy, because those are the same people who are complaining about how stressful their current job is…

The sad thing is that they don’t realize how fulfilling it can be to own your own business.

Sure, there’s stress, but with the right combination you can make a business that gives you far more than just a paycheck. It can give you a reason to wake up in the morning.

What Motivates You?

The key to starting a business that supports your life is understanding your motivation.

If you just want to get away from your day job and make a few bucks, that’s fine — you can start a carpet cleaning business for less than $3000. And, with a little marketing, know how and a lot of elbow grease, you can replace your salary pretty quickly.

But carpet cleaning isn’t so inspiring. And at the end of the day, you’ll probably feel like you just traded one set of problems for another.

After all, eight hours of cleaning carpets probably isn’t any more fulfilling than eight hours of whatever it is you’re doing now… And as a business owner, your day won’t stop just because the clock strikes 5PM.

So how do you go about this differently?

How do you create a successful business you’ll love long after the joy of quitting your day job has worn off?


What sort of business can you be successful with?

These are the exact questions I had to contend with when starting London Real. I didn’t know if it would be a big monetary success – heck, I didn’t know if it would be a success at all!

But I did know what made me want to jump out of bed in the morning. That’s where you want to start, too.

Start with something you can talk about for hours on end.

You know what I’m talking about — it’s the thing you can’t shut up about. The thing that you start going off about at a party. The thing you spend your free time investigating and learning about. We all have one.

It could be music, or sports, or photography — whatever you’re into, you can make a business from it.

If you have two or three passions, you can either choose one and pursue it relentlessly… Or you can even combine them to make a niche business that really fires you up.

Once you’ve got the kernel of an idea, the next step is to find out how you can give extreme value in that niche.

What sets you apart? What can you offer people that’s better than anyone else?

Maybe you’ve got new methods or product ideas. Or maybe you’ve got a way of explaining a complicated topic that makes it easy for just about anyone to understand. All of those things can add massive value to someone’s life.

When you can give your potential fans and customers more value than anyone else in your field, you practically can’t fail.

Feeling True Passion

People can feel genuine, authentic passion.

They can tell when you’re trying to give them value on a regular basis. If you put those two things together, you can turn just about any area of interest into a business.

The next step is to find a way to broadcast that passion and value.

You can write, you can make videos. Or you can use one of my favorite vehicles — the podcast. Pick one medium, learn the ropes and then just dive in. Create content on a regular basis, and then share it relentlessly so people know you’re out there.

The greatest thing about this is that when you put the work into finding the idea, picking your vehicle, and sharing value regularly, you can connect with fans who are crazy about you.

You can build a raving fan base of 100, or 1000, or 10,000 people or more – and in the age of the internet, it doesn’t even have to take a long time!

Once you’ve done that, the business side of it becomes easy.

You’ll already have a fan base.

You’ll already have a set place in a great niche.

You’ll already have ideas to share.

Getting people to exchange money for your help at that point is quite easy.

The only hard part in all of this? Pulling the trigger, and the following through.

You need to have the guts to pick that topic that you’re enthusiastic about, and then you need the perseverance to show up and do the work again and again.

If you can master those two things, you can easily live a life of fulfillment and prosperity. You don’t need to hate eight hours of your day, five days a week. You can be the master of your own destiny.

So, listen. The next phase of your life all begins with a thought. Then comes the action.

You can make your dream a reality. Why not get started today?


Brian Rose

Brian Rose
Editor, Brian Rose Uncensored

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Brian Rose

Brian Rose is an MIT graduate, with a degree in engineering. Upon finishing school, he immediately began working on Wall Street. An advanced technical trader, Brian was trading a book of $100 million at the age of 22. He spent years on Wall Street, working in New York, Chicago and London. He made millions, but...

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