How You Can Be In The Top 8%…

Dear Reader, 

In this first week of the 2020, billions of people are taking stock of their lives and making decisions about how this new year will be different than all the previous ones. 

 

The prevailing hope is that New Year equals “New Me”, and that hope is so alluring that people almost can’t help themselves from engaging in this resolution ritual. 

 

Historically speaking, the things that people want to change the most are pretty universal…

 

They want to get in shape. That’s actually number one, two, and three on the list of most popular resolutions for 2019 according to Statista. They’re all phrased a little differently – go on a diet, exercise more, and “lose weight” respectively – but they’re all with the idea of dropping pounds and feeling better. 

 

Next, they want to save more and spend less – this is admirable, but I find it interesting that “earn more” or “start my own business” or even “invest more intelligently” is nowhere on the list… 

 

And beyond those two, there’s a mishmash of ideas – quitting smoking, drinking less alcohol, that sort of thing. 

 

These Are All Good Goals, But… 

 

Statistically speaking, the vast majority of these well-intentioned people will fail. 

 

In fact, according to a study by the University of Scranton, 80% of these resolutions will be completely forgotten by February. 

 

Another study by a company called Strava pinpoints January 12th as the day most people fall off the resolution wagon. 

 

This means that most people don’t even make it a full two weeks with their goals! After that first sharp decline, the fall off continues, too. 

 

In the end, only about 8% of people continue on with their resolutions. 

 

If so many people fail, but a select few succeed, what’s the difference in mindset that makes that happen? 

 

And how can you craft your resolutions so they actually stick this time?

 

The answer is pretty unexpected. 

 

You see, when most people sit down to write their resolutions, they automatically think of what they dislike about themselves and focus on that. 

 

Understanding what you don’t like is a good first step, but if that’s as far as you go, you’re not going to succeed. 

 

A negative mind says, “I am fat. Therefore, I need to lose weight.” This both locks in the concept of self – “I am fat” and then follows it up with a suckerpunch of loss – “I need to lose weight.” 

 

These two statements and the reaction they cause in the mind are a recipe for failure. If you label yourself as a fat person, your mind is going to sabotage you because it’s clinging to the identity of being a fat person. 

 

And if you just focus on “losing weight”, then your brain immediately thinks of all the deprivation you’ll have to experience – not the end result of a healthier body and more active lifestyle. 

 

Instead of coming at change from this angle…

 

Try A New Spin

 

If, for example, losing weight is your priority, think of it this way instead: “I want a healthier body. I know I can get that if I exercise. I’ve always loved hiking, so I’m going to schedule a hike every weekend, and a few small walks during the week.” 

 

This is setting you up for success because it’s specific, reasonable, and geared towards positivity.

 

One notable person who’s used this kind of positivity-focused goal setting to great success is Gary Vaynerchuk (also referred to as Gary Vee). 

 

Gary is the son of Belarusian immigrants who worked his way to massive success by focusing on what he does best and delegating and forgetting about the things he’s not so great at. 

 

He started off working in his parents’ wine shop, then took his knowledge to YouTube where he reviewed wines and told the viewing public what to buy. This simple technique helped his little family shop to expand from a tiny local store into one of the worlds’ first and most successful eCommerce wine shops. 

 

He’s now the chairman of VaynerX, a modern-day media and communications holding company, and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the company’s 4 locations.

 

He’s inspired billions of people with his best selling books Crush It, Jab, Jab, Jab, Right Hook, and The Thank You Economy as well as his countless speeches, appearances, and  YouTube videos. If anyone knows how to set a goal and then work relentlessly to achieve it, it’s Gary. 

 

Not only does he use this positivity-based view on himself, he also extends it to his team. Instead of sitting his people down for a quarterly review where he tells them what they did wrong and where they need to improve, Gary has his people work on what they’re best at – and only what they’re best at – all the time. 

 

You Can Use This Approach Too

 

What are you hoping to change about your life in 2020? 

 

If you take a little time and take stock of this now, you can create a meaningful list of things you really want to achieve – instead of things you feel you probably should cut out. 

 

Once you’ve got this information, look at each goal carefully and ask yourself, “What am I really good at that can help me get to where I need to be?” Then create concrete plans with that information. 

 

Make sure your choices are reasonable and positive, and then make it easy to succeed. If you want to get up at five am to run every day, put your shoes by your bed each night as a tiny reminder to yourself that this is something you’re good at – you really can do this.

 

So why not choose to be in the top 8% this year? I know you can do it. 

Best,

Brian Rose

Brian Rose
Editor, Brian Rose Uncensored

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