This Could Shut Down Big Pharma…

Dear Reader, 

Have you seen the ridiculous TV commercials they show for new drugs these days?

I’m sure you have – they’re hard to avoid. 

And they fall into a few styles – either there’s a ridiculous cartoon mascot trying to grab attention and make light of whatever the health problem is – like Chantix with their turkey who’s trying to quit smoking, or Zoloft with their unhappy jumping bean character…

Or they’re slow motion clips of someone looking sad and struggling just to make it through the day because their migraines or allergies or whatever are just too intense to bear. 

Don’t worry, though – halfway through the commercial, the music picks up and the person – or cartoon turkey – is always able to get back to the vibrant life they missed…

And it’s all thanks to whatever drug they’re advertising. 

It’s so formulaic and expected you can almost set your watch by it. 

The only thing worse than the cliches are the side effects of the drugs themselves. 

I was watching one of these commercials just the other day, and as I listened to the long list of side effects, I just sat there and shook my head. 

With side effects ranging from headache, vomiting, and day drowsiness to things like paranoid delusions and suicidal thoughts, the list of side effects makes you wonder… who willingly wants to take this stuff?

Well, realistically, no one wants to take prescription drugs all the time. Even without considering the risky side effects, medications are expensive, and getting a prescription is inconvenient. 

But no one wants to be sick, either, so it seems like putting up with the system and risking all those crazy side effects is the only way to go…

Unless You’re Wim Hof, That Is

A few weeks back, Wim visited the set of London Real, and he told me all about his plans for wellness that don’t involve a single pill. 

If you’re not familiar, Wim is an extreme athlete from the Netherlands. He’s referred to as The Iceman because of his feats of cold endurance. 

He’s done all sorts of things – from climbing Mount Kilimanjaro clad only in a pair of shorts to running a half-marathon above the Arctic Circle – barefooted.

He credits his physical feats to a few things, but his most notable techniques are breathing exercises and prolonged exposure to cold. He’s mastered the latter so well that he holds several Guinness World Records – including one for standing in a tank full of ice cubes for 112 minutes. 

He’s even the subject of a New York Times best-selling book called, What Doesn’t Kill Us

This book was initially created to discredit Wim’s ideas, but instead, the author saw Wim’s results and immediately became a convert – even going so far as to learn Wim’s methods for himself!

In addition to pulling stunts and breaking records, Wim has also used his methods to makeover his physical and mental health. 

Truth be told, he created his method to pull himself out of a deep depression after his wife committed suicide. He knew he had to be there to raise his four children, so he tried and tested just about everything to make sure he was mentally strong again. 

More recently, he used his breathing technique specifically to rid his body of e.Coli. 

See, he wanted to show empirical data – not just anecdotal evidence – so he purposely infected himself with e.Coli bacteria. 

Doctors Were Stunned…  

To see that he could effectively beat the potentially deadly germ with just the power of breathing. 

In order to show it wasn’t a fluke, he even went so far as to have ten other people infected with the disease – and they were able to beat it successfully, too!

Wim believes these techniques can work for more than just him and his small group of acolytes. 

In fact, he hopes to completely revolutionize modern medicine. 

His approach consists of three simple, completely accessible pillars. 

First is cold exposure.  According to Wim, proper exposure to the cold can help you lose fat, build up your immune system, balance your hormone levels, and reduce inflammation. 

Next is breathing. Through his specific breathing exercise, you could have more energy, less stress, and an improved immune response. Imagine – no more energy dips throughout the day, and no more laying on the couch suffering from even the smallest virus. Who wouldn’t want to feel great all the time?

The third pillar is the simplest, but the hardest to master: commitment. Once you know what to do for the other two pillars, you must simply do it – and do it with consistency. That requires a level of commitment most people don’t demonstrate any more. 

Do You Realize The Implications Of This?

If natural healing is right there, ready for all of us to grasp – and for the price of zero dollars at that – we would no longer be piggy banks for Big Pharma. 

Sure, we would probably still need some medications, but for the most part, the medical industry would be revolutionized. 

Right now, according to an analysis of the Bureau of Labor Statistics Consumer Expenditures Survey, the average American spends almost $5000 per person on healthcare. 

That’s double what we spent in the 1980s. No wonder they’re so focused on making and marketing new pills no matter what the side effects may be.

Imagine what would happen if we no longer needed most of those medicines. Instead of a profit-centric industry, we could have a wellness-focused industry. 

I’m all for capitalism as much as the next guy, but wouldn’t it be fantastic not to spend thousands on healthcare every year – and all because of some simple exercises?

If Wim’s approach is correct, we stand to see some major changes in the coming years. If you want to try it out for yourself, you might just be ahead of the cutting edge on this one. 


Brian Rose

Brian Rose

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Brian Rose

Brian Rose is an MIT graduate, with a degree in engineering. Upon finishing school, he immediately began working on Wall Street. An advanced technical trader, Brian was trading a book of $100 million at the age of 22. He spent years on Wall Street, working in New York, Chicago and London. He made millions, but...

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