#1 Trait CRUCIAL To Success — Do You Have It?

Dear Reader,

My rich dad wanted me to start a business in order to find my entrepreneurial spirit. He often said, “The world is filled with people with great ideas but only a few people with great fortunes from their ideas.” So he encouraged me to start a business, any business. He did not care about what the product was or how much I liked the product. He was not concerned about my failures. He just wanted me to start. 

Today I see so many people with great ideas who are afraid to start, or they start, fail, and quit. That is why rich dad often quoted Einstein’s saying: “Great spirits have always encountered violent opposition from mediocre minds.” He wanted me to simply start any business just so that I could challenge my own mediocre mind and, in the process, develop my entrepreneurial spirit. 

Rich dad would also say, “The main reason so many people buy assets rather than create them is that they have not called upon their own entrepreneurial spirit to take their ideas and turn those ideas into great fortunes.”

One problem with our current educational system is that it is Industrial Age education. Students are treated like robots being assembled on an assembly line by other robots. All robots learn on a schedule designed by other robots. If a robot cannot keep up with the assembly-line curriculum, it’s sent back to the start of the line and assigned a label. In reality, that robot isn’t a robot. It’s a human suffering from extreme boredom.

It is important for you to respect your unique intelligence, your strengths, and your weaknesses. Just because you were not born rich, did not do well in school, or do not do well climbing the corporate ladder for bigger paychecks, does not mean you cannot find wealth, freedom, and happiness. 

Different Intelligences

I have been teaching professionally since 1984. The more people I taught, the more I realized humans had four different intelligences. The four intelligences of a human being are:

  1. Physical Intelligence: Great athletes are gifted physical learners. Physical intelligence is found in the muscles. “Golfers will say you need to develop muscle memory.”
  2. Mental Intelligence: Most people who do well in school are gifted mental learners. Mental intelligence is found in the brain. People will say, “Let me think about it.”
  3. Emotional Intelligence: Emotional intelligence is known as the “success” intelligence. That means the higher a person’s emotional intelligence, the better they are at handling life’s challenges. Challenges such as fear, loss, anger, and boredom. Emotional intelligence is located in the stomach… in our gut.
  4. Spiritual Intelligence: Spiritual intelligence is found in the heart. Artists, poets, religious leaders, are gifted with spiritual intelligence.

Emotional intelligence may be the most important of the four intelligences. Emotional intelligence is intrapersonal intelligence. Some people call it the success intelligence. If a person cannot learn to control their emotions they may never achieve their dreams in life.

There are many people who are very smart mentally but are weak emotionally. For example, many schoolteachers are gifted with mental intelligence, but emotions, such as the fear of failing, often hold them back financially.

Another example of emotional intelligence is called delayed gratification. Many people want to get rich quick. Working to get rich quick is a sign of low emotional intelligence. Those people cannot delay gratification. I have a friend who invests in real estate. His problem is that, rather than be happy with steady cash flow, he sells his property (for capital gains—and pays taxes on those gains) the moment real estate prices go up. Selling for capital gains is killing the goose that is laying golden eggs.

I would say that learning how to “win the war between your ears” is critical in this day and age. Learning how to manage your own emotions, psychology, and personal development is not an option—it’s mandatory. As things get more complex, emotions tend to rise and intelligence can drop. Continually working on myself and on my emotional responses—my doubts and my fears—has paid me back millions of times over.

How to Strengthen Your Emotional Intelligence

Simply put, hire a coach. All professional athletes have coaches. Most successful people have coaches. I have met many great coaches and they have enhanced my life greatly. The job of a coach is to bring out the best in you.

If you cannot afford a coach, find a friend who will be your coach, holding you accountable for doing what you know you need to do. I also have emotional coaches, often called ‘therapists,’ someone you can talk to about your deepest and darkest doubts and fears.

Many people stuff or suppress their emotions. For example, a friend of mine lost their son. Rather than seek professional help, she “toughed it out.” She “buried their emotions.” The problem with stuffing down emotions is that it takes energy to keep emotions down, to hold them in. If the emotion is released, a person has more energy for productive things. Stuffed emotions often lead to “dis-ease.” This friend of mine was later diagnosed with cancer. I do not know if there is a relationship between emotions and disease, but I suspect there is.

Have Faith

When Kim and I set off on our journey, our leap of faith in 1984, all we had was our faith in ourselves and faith that if we did the right things, things would work out. One facet of our faith was that we would get smarter along the way. We had faith that our intelligence would grow, even though neither Kim nor I were not rocket scientists in school. We both have our college degrees, but what we learned along the way we did not learn in school.

What kept us going was faith and emotional intelligence, not academic intelligence. We delayed gratification by going for long periods without paychecks. And even though cash was tight, we kept investing with debt and creative financing, never ‘flipping’ our properties, even though we could have used the money. Rather than flip our properties for quick cash (and higher taxes), we worked harder in our business to produce more cash flow. By delaying gratification, we became better entrepreneurs and investors because we did not have very much money. In other words, adversity made us smarter.


Robert Kiyosaki

Robert Kiyosaki
Editor, Rich Dad Poor Dad Daily

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Robert Kiyosaki

Robert Kiyosaki, author of bestseller Rich Dad Poor Dad as well as 25 others financial guide books, has spent his career working as a financial educator, entrepreneur, successful investor, real estate mogul, and motivational speaker, all while running the Rich Dad Company.

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