Pandemic Impacts On Gender Equality

Dear Rich Lifer,

March 1 marked the first day of Women’s History Month, a time with even greater significance this year, as inequalities felt by women were put in a brighter spotlight due to coronavirus. 

Due to the pandemic, female workforce participation has dropped to 57%—the lowest level since 1988, according to the National Women’s Law Center.

400,000 more women than men have left the workforce since the pandemic hit last year. Women of color feel the burden of this reality even more harshly; for example, Hispanic women face an unemployment rate of 6.5%, more than double that of Hispanic men. 

All this to say, now, more than ever, we need to fight to support and protect women while also celebrating them for the pioneers, trailblazers, homemakers and leaders that they are. 

Women were essential in the founding of America and continue to be essential as we look to the future.

It may be a surprise to learn that the celebration of Women’s History Month is a relatively new thing. It began as a local celebration of “Women’s History Week” in Santa Rosa, California in 1978. 

The movement spread across the country, and in 1980, multiple women’s groups and historians led by the National Women’s History Project lobbied for national recognition. In February of that year, President Jimmy Carter issued the first Presidential Proclamation declaring the Week of March 8, 1980, as National Women’s History Week.

Then, in March 1987, Congress passed Public Law 100-9, designating March as “Women’s History Month.” Between 1988 and 1994, Congress passed additional resolutions requesting and authorizing the President to proclaim March of each year as Women’s History Month. Since 1995, each president has issued an annual proclamation designating the month of March as “Women’s History Month.”

And in honor of Women’s History Month, we wanted to shine a light on some incredible businesses owned by women that you can support this month. 

We are going to run through a few businesses today, but if you want more comprehensive lists, many companies have put together curated lists like Etsy’s female-owned guide and Yelp’s women-owned businesses blog

Women Owned is an initiative from the Women’s Business Enterprise National Council (WBENC) and WEConnect International to create a movement of support for women-owned businesses. They also have a full list of women-owned businesses you can find here.

Home and Office   

With everyone working from home these days, now is the perfect time to add to your home office and support a female owned brand at the same time!  

Bolé Road Textiles 

New York based designer Hana Getachew started Bolé Road Textiles with a goal to merge her love of Ethiopian handwoven fabrics with her career in interior design. Hana was born in Addis Ababa, Ethiopia and says her designs are a homage to her cultural inheritance. 

From gorgeous rugs to pillows to curtains, Hana’s vibrant, handwoven designs are sure to brighten any room. 


MINNA was founded by Sara Berks in 2013 in Brooklyn, NY and moved to Hudson, NY in 2016, where the storefront and studio are now located. MINNA is a close-knit group of artists who create collaboratively with master artisans in Central and South America to create multipurpose products. They believe in creating beautiful, ethically made products and using business to do good.

We are obsessed with their gorgeous throw blankets and pillows! 

Health and Wellness 

There are countless women making strides in the health and wellness industries, with numerous businesses making a point to put transparency and sustainability at the forefront of their brands. 


Katerina Schneider created Ritual, the first vitamin company with a visible supply-chain, when she was pregnant and in search of a prenatal vitamins she could trust. She values transparency and shares the science, sources, and suppliers for every ingredient, so you always know exactly what you are putting in your body. 

Ritual has vitamins for women, men and children and has curated bundles like “The Multi-Generation” for moms and their kids. 

PUR Home

PUR Home CEO and Founder Angela Richardson is passionate about natural products and that philosophy drives her brand of natural home and cleaning products. Angela began her journey toward eco-friendly living over seven years ago when she made her first bar of soap!

PUR is dedicated to creating products that are plant-based, biodegradable, sulfate-free, and non-toxic. They are also Leaping Bunny Certified, a designation that upholds the highest standards of compassion for animals in cosmetics and household products.

You can shop for all of your household cleaning needs with PUR! 

Nutrition and Fitness 

Many of those who are stuck working from home have turned to living room workouts and new recipes to stay healthy at home. Now you can do all that while also supporting female owned companies! 

MA Warrior Challenge 

Massy Arias created the Warrior Challenge to shift women’s focus from “lose weight” to “get stronger.”  She is a Certified Personal Trainer and health coach who has 30- and 60-day challenges you can opt into for $2 a day — super affordable! 

Her challenges set you up with workouts, training demos, recipes and connects you to a community of “warriors” who are going through the same program! We love the built in sense of connection especially during the pandemic. 

GoMacro Bars

GoMacro Bars was founded in 2004 by mother-daughter duo Amelia and Jola, after Amelia was diagnosed with breast cancer and decided to fight the cancer with a plant-based macrobiotic diet in addition to a local lumpectomy. She created the MacroBar because she needed nutrient rich, plant-based snack options. 

The bars are delicious and everything in them is 100% plant-based and comes from organic and non-GMO certified growers who follow sustainable farming practices.

We could go on and on! There are countless brands owned by women that make amazing products while also celebrating diversity, sustainability and ethical practices! We encourage you to support these brands every month of every year, not just during Women’s History Month…

To a Richer Life,

The Rich Life Roadmap Team 

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