PRO Trade Alert: This Theatre Operator Could Have An Unhappy Ending
Few industries were harder hit than the movie industry when the full force of the pandemic hit the United States. The great danger for theatre operators is that audience behavior has changed in such a way that audiences will not return even when a broader reopening is allowed. Jim and Dan target the world’s largest movie theatre operator as new viewing habits will prevent a return to normal for theatres now and in the future.
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